Vaseline
Product launch event
Experiential Design / Live Event Production / Programming / CUSTOM Fabrication
we turned skincare into a sport. complete with a pro shop, on-court clinics, and hand massages, proving moisture doesn't have to be greasy.
SERVING UP SKINCARE
The Vaseline Racquet Club was a tennis-inspired skincare event for influencers and media designed to showcase the new Pro VitaB3 Serum-Burst Lotions: Supple & Soft and Luminous Glow. The event took place in New York City amidst the infectious energy of the US Open. Guests explored the immersive activation that seamlessly infused the Racquet Club aesthetic with Vaseline’s newest product line and brand messaging.
READY, SET, GLOW
Guests explored the Pro (VitaB3) Shop which featured a curated collection of customizable merch, the Hydration Haven where the product was used to facilitate luxe hand massages, and an on-court Padel clinic where guests put the non-greasy product to the test. In the locker room, custom beverages were served via white glove service for the ultimate surprise and delight moment.
Ace in the line-up
Olympic gymnast and brand partner Jordan Chiles made a special appearance, sharing her connection to the brand and the importance of self-care. With expert-led demos and sensorial experiences throughout, the Racquet Club served up a fresh take on skincare.
3D Process
